Saturday, March 13, 2010

BETTER THAN DAFFODILS.

and… FOUR HOME RUNS IN ONE INNING. I know, I know, it doesn’t count. I don’t care. It’s still FOUR HOME RUNS IN ONE INNING.

Friday, March 12, 2010

CREATIVE #2

Provided that this was an actual photo of actual fans taken at an actual game, and not models staged somewhere, this is cute:

Again, provided that this is real, I very much like that there are FEMALE HUMANS in this ad. I like this ad because the focus is external, on the fans, and not on the organization.  I like that the ads so far are focusing on the ‘believe’ theme. It’s aspirational without being arrogant or seeming ridiculous (an issue I have with the television ads). It almost makes you think that the organization cares about the fans.

I know a lot of people could care less about ads. But I worked in advertising long enough to have an opinion, have enough of a background in marketing that I like to think about these things - it’s interesting to *me*. And it’s better than yet another long-winded handwringing post about Jose Reyes (which will probably happen once the shock wears off).

I’m looking forward to hunting the rest of these down and putting my analysis to the test. If you run into one, I would love a good camera phone photo or a note letting me know where you saw it. English or Spanish, doesn’t matter.

Thursday, March 11, 2010

THE 2010 CREATIVE HAS ARRIVED!

When it comes to undeniable signs that winter is over, some people care about that groundhog, other people look for crocuses poking their heads out of dirt, and yet other people care about Easter eggs. Not this girl. Nooooo.

This beautiful, beautiful sight—which greeted me this morning on the Manhattan-bound side of the Vernon-Jackson 7 stop—is my idea of a definitive sign that winter is over and spring is right around the corner:

I will leave it to the native Spanish speakers to correct me on this, but I do believe the message is, essentially, “You gotta believe.”

I will need to see all of the creative before I can do a thorough assessment of its effectiveness (or lack thereof) but this example bodes well for the rest of the campaign.

Thursday, March 04, 2010

EXCLUSIVE REACTION TO DAVID WRIGHT’S ON-FIELD PERFORMANCE TODAY.

I know. It’s Spring Training. It’s one game (not even, yet).

I just have to be happy when I can about this team.

Monday, March 01, 2010

THE WEST COAST ROAD TRIP.

In an attempt to get back to talking about actual baseball, and something more positive, I wanted to share with you my West Coast baseball roadtrip plans for 2010.

As you know, every season, we like to add a few more ballparks to our growing list. I’ll never be able to do the once-in-a-lifetime “all ballparks in one season” trip, but I can add them a few at a time. The West Coast parks, especially San Francisco, have loomed large on my list of parks I have wanted to see.  Last year, we had planned on going to California, but the itinerary was difficult and then we ended up having a family conflict. This year, however, we will not be denied. We have planned a 10-day roadtrip that encompasses every West Coast park (except Seattle, of course, since we’ve been already).

Wednesday, February 24, 2010

SOMETIMES IT FEELS LIKE WE’VE MADE NO PROGRESS AT ALL.

[Since I don’t take content from other sites, you’ll need to go visit Yahoo! Sports to see the article and photo I am discussing below. Be sure you see the headline.]

This is a GREAT photo. I LOVE this photo. I love that they instead of the cliche spring training photo of some young boy in a Yankees jersey staring wide-eyed at Derek F. Jeter, it’s a girl in shock that she’s getting an autograph from Evan Longoria.

I LOVE the photo. I love that this girl is at Spring Training all decked out in her team’s regalia. (No, You don’t get to make fun of a 14 year old girl for being a Rays fan, if she lives down there, that’s what she’s got.) I agree that it is adorable.

I love everything about this article except for the headline:

“Looks like someone has a crush on Evan Longoria”

Really? Would you have said that if it had been a boy looking at the star of his team with any adoration? Why does she have to have a crush on him? Why can’t she just be thrilled to meet one of her team’s star players? Why does her fandom have to be diminished and demeaned by calling it ‘a crush’?

Monday, February 22, 2010

THE METS TICKETING OFFICE CONTINUES WITH ITS STANDARD OF INEPTITUDE.

When it comes to baseball, and the Mets, our household is a little, how shall I put this, unbalanced. That’s the only explanation I can give you for why TBF was poking around on mets.com this weekend, looking at what tickets were available for our Friday plan. That’s right, the one we already have, the one we have already argued with the Mets about - for some reason, my companion felt the need to peruse the ticket selection.

“Look at this!” he said.“There’s tickets in our section - IN THE ROW IN FRONT OF US!”
“Really? Are you sure?”
“Yes! Why did they not offer these to us!”
“It’s just one row…”
“But it’s still an upgrade.”
“True. Maybe I should call and see if they can move us up.”

Friday, February 19, 2010

A METS FAN’S GUIDE TO TWITTER.

Twitter can be a fantastic way to get news updates, connect with your friends, connect with people you don’t know but share similar interests with, and a great time waster. I personally love Twitter (I have two accounts - one for baseball and one for everything else) and have a great time as a baseball fan, and a Mets fan, using the service. I thought I would share some hints and tips with you, in case you were curious. And with the advent of BASEBALL 2010, with tons of info coming out of Spring Training, there’s no better time to get a handle on it.