Tuesday, March 16, 2010

45% OF THE TOTAL FANBASE.

UPDATE: It’s even worse than I thought it would be.

So, MLB has partnered with Victoria’s Secret to release a line of MLB-branded clothing. That’s the Mets product above.

Now that you’re done laughing, I’m just going to run the press release as-is, because the unintentional humor level is off the charts:

With Spring Training underway, Major League Baseball Properties and Victoria’s Secret (VS) PINK are introducing a new way for female fans to display their team pride and celebrate the upcoming season in style.

The MLB and VS PINK co-branded collection will fashionably feature names and logos of 11 MLB teams including the Angels, Cardinals, Cubs, Dodgers, Mets, Padres, Phillies, Red Sox, Twins, White Sox and Yankees.

The collection showcases VS PINK’s highly recognizable brand iconography with fun sayings like “I only kiss Padres fans” or “Love Love Love Twins”, and boasts cute zip-pocket tees, crystallized caps, baseball jerseys, as well as stylish and comfortable hoodies, tanks, sweats, shorts and more.

The collection will launch on March 16 in more than 100 Victoria’s Secret stores spanning each of these teams’ markets, as well as on victoriassecret.com.  Victoria’s Secret PINK is a fully articulated and internationally recognized lifestyle collection specifically for young women.

This new product line is the latest effort by Major League Baseball to provide its extensive female fan base with new and fashionable ways to support their favorite team. 

According to ESPN Sports Poll, Major League Baseball has had the largest percentage of female fans (45% of its total fan base in ’09) among the major sports leagues since 2006. This collaboration marks the first professional sports relationship for VS PINK.

Now that we’re done with the formalities, let’s sit down and have a chat, shall we? Are you comfy? Great.