Friday, April 25, 2008

NEW METS CW11 COMMERCIAL.

No, this is not going to be another patented MetsGrrl diatribe against the utter lack of creativity in the Mets marketing office. 

In fact, quite the opposite. Instead of putting Mets footage against yet another song by old British guys that no one on the Mets would ever listen to (except maybe Paul Lo Duca, and he can make the Nationals listen to that now), CW11 bucked the trend and picked a NEW song. By a LOCAL band.

However, this is going to be a shameless plug, since the song in the commercial is written and performed by my close personal friends The Shalitas ! Their fantastic song, “Must Be True,” is in the background of the new CW11 commercial you will start seeing all this coming weekend!

A few years ago, I wrote this about the band:
Imagine the Debbie Harry of “Rapture” with more sass, imagine Sheena (of ‘Sheena Is a Punk Rocker") in the Shangri-La’s; imagine the Crystals meeting Sleater-Kinney. Ladies and gentlemen, meet the Shalitas.

They are the smartest, toughest, most righteous women singing doo-wop in 2008 that you will ever meet.

AND THEIR SONG IS IN A COMMERCIAL FOR THE METS!!

I am proud to say that I took Kazual Shalita not only to her first Mets game, but to her first professional baseball game ever.

If you dig the song, you can buy it on their MySpace page. Shop early and often.