Thursday, March 11, 2010
THE 2010 CREATIVE HAS ARRIVED!
When it comes to undeniable signs that winter is over, some people care about that groundhog, other people look for crocuses poking their heads out of dirt, and yet other people care about Easter eggs. Not this girl. Nooooo.
This beautiful, beautiful sight—which greeted me this morning on the Manhattan-bound side of the Vernon-Jackson 7 stop—is my idea of a definitive sign that winter is over and spring is right around the corner:
I will leave it to the native Spanish speakers to correct me on this, but I do believe the message is, essentially, “You gotta believe.”
I will need to see all of the creative before I can do a thorough assessment of its effectiveness (or lack thereof) but this example bodes well for the rest of the campaign.
Posted by Caryn at 09:48 AM
From my friend, who is fluent:
Literally, “We believe in the success of the team.”
Feeling: “We can do it! We believe.”