Friday, May 29, 2009

LETTER TO THE METS, #3: WHERE IS THE TEAM’S HISTORY?

To whom it may concern:

Why is there no reflection of the history, personality and brand of the New York Mets throughout the regular spaces of the ballpark?

I am not one of those fans arguing that the outfield walls should be blue, or that the ushers should wear blue and orange. I understand that these items are likely technical or logistical considerations, and not a matter of branding. However, the complete lack of personality throughout the regular public spaces of the ballpark is difficult to comprehend. When the scoreboards are off, there is no Mets logo anywhere to be seen, except on the sides of the chairs. The only mention of the word “Mets” is in Citicorp corporate font, and I would imagine that that space was not originally designed to promote the team.

Do you realize how generic the ballpark looks when the apple is down, the scoreboard is off and no one is on the field? Is it so hard to scatter some team logos around the ballpark? What is the difficulty in implementing artwork, banners, displays or other similar items that commemorate the team that plays at Citi Field?